An Order alert is a saved rule that watches your Orders and sends an email when a matching Order is created, edited, or shared with your organisation. The only person notified is the person who created the alert. Alerts are email only; there is no in-app alert feed.
To create or manage an alert, see How do I set up and manage Order alerts?
The alert's creator is the sole recipient
When an alert fires, the email goes only to the person who created that alert. It does not go to your whole organisation, it is not a configurable recipient list, and it is not based on user roles. One alert equals one recipient: its creator. There is no subscribe or unsubscribe option and no way to add more recipients.
You are never emailed about your own action
If you are the person who created, edited, or shared the Order, your own alert will not email you about that change. Alerts are meant to tell you about activity by others, so your own actions do not trigger your own alert.
Which Orders an alert can fire on
An alert only fires on Orders your organisation can see. That means Orders your organisation owns, or Orders that another organisation has shared with your organisation. An alert can therefore legitimately fire on another company's Order once that Order has been shared with you.
Anyone in your organisation can manage the alert, but only you get its emails
Managing an alert and receiving its emails are two separate things. Any colleague in your organisation can see, edit, archive, or delete alerts created by other members of your organisation. The emails, however, always go only to the alert's original creator.
Important: A teammate can edit or even delete your alert without ever receiving its emails, and you will keep receiving emails from an alert you created even if a teammate changes its conditions. The recipient stays the original creator.
How often you are emailed
Every matching change sends a fresh email. Alerts are not throttled, deduplicated, or put on a cooldown, so a frequently-edited matching Order can generate many emails.
Note: For example, if a matching Order is first shared with your organisation and then updated, you receive two separate emails: one for the share and one for the update.